Nintendo of America is set to enter a new era of leadership as Nintendo has announced Devon Pritchard as the incoming COO and the first female President
The change comes following Doug Bowser’s retirement announcement, which will happen at the end of 2025.
Who is Devon Pritchard, next new President of Nintendo of America and what is her salary
Devon Pritchard becomes the new president of Nintendo of America after Doug Bowser's retirement. pic.twitter.com/1tWn6o4MEC
— Centro LEAKS (@CentroLeaks) September 25, 2025
Nintendo of America President Doug Bowser will retire on December 31, 2025
Devon Pritchard, currently the Executive Vice President of Revenue, Marketing & Consumer Experience, will become President of NoA effective January 1, 2026 pic.twitter.com/su78i9kfKF
— Nintendeal (@Nintendeal) September 25, 2025
Devon is a seasoned executive with nearly two decades at Nintendo and currently serves as the company’s Vice President.
Devon Pritchard set to become new COO and President of Nintendo of America
COO and President of Nintendo of America Doug Bowser announced his retirement on Thursday, marking a significant chapter for Nintendo of America. Devon Pritchard, who is the current Executive Vice President of Revenue, Marketing, and Consumer Experience, will officially take over as President and COO effective December 31, 2025. While making the announcement, Nintendo praised Bowser for his role in turning the Nintendo Switch into a global phenomenon while thanking him for his leadership. Bowser, in turn, has endorsed Pritchard and called her promotion “a testament to her strong performance and strategic contributions.”
Does this guy and many of his followers just hate women?
Devon Pritchard has been Executive Vice President of Revenue, Marketing and Consumer Experience at #Nintendo of America for a whopping 19 years.
Her becoming President of NoA makes sense. She's seen Ninty to success. pic.twitter.com/0v49wjoj8F
— NIB (@nib95_) September 26, 2025
Devon Pritchard biography and age
Devon Pritchard is a senior executive at Nintendo of America who has worked for over 19 years. She has steadily risen through the ranks and currently serves as the company’s Vice president. Although her exact birth date is now publicly available, she is likely in her early to mid-40s. She is a key figure in shaping Nintendo’s revenue strategies and consumer engagement in North America.
Education
Devon Pritchard earned her bachelor’s degree from Kansas State University and later pursued a Doctor of Law degree from Gonzaga University School of Law.
Career
Devon Pritchard began her professional career at Nintendo of America nearly two decades ago and has since gradually moved through senior leadership roles. She has played a major role in consistently shaping the company’s revenue strategies and marketing efforts. Devon initially started in a business- and revenue-focused role before becoming the Executive Vice President of Revenue, Marketing, and Consumer Experience. In her current role, she leads major sales strategies that enhance the brand’s consumer outreach. With her new promotion, she will also go on to join the Nintendo of America Board of Directors and the company’s global executive officer team.
Salary
While the exact details about her salary are not available, Glassdoor estimates that Vice Presidents at Nintendo of America earn between $187,000 and $308,000 annually. With Pritchard’s promotion to President and COO, she will likely experience a hike in salary, but Nintendo has not released official figures for her new salary.
As the head of Nintendo, Furukawa currently earns the most with an annual salary of $2.51 million and Miyamoto follows in second with $2.02 million in annual salary.
Husband and children
There is hardly any public information available about Devon Pritchard’s personal life, including her husband and children. This is because Devon generally keeps her family life private and out of the public eye.
Net worth
Devon Pritchard has an estimated net worth of between $3 million and $6 million, although this figure is speculative since she generally keeps her financial details private.
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