OF model Ari Kytsya has been appointed as the new face of Urban Decay, the L’Oréal-owned bold and edgy cosmetics brand, find out more about her and the new appointment below
Ari is known for her unapologetic presence and large social media following, and her new appointment has sparked major backlash.
Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay which is a line of makeup sold in Boots and in other high street stores globally.
Kytsya, who describes herself as a mattress actress produces hair and makeup tutorials and lifestyle influencer content for the more than 4.6 million followers she has on Instagram and TikTok while her account on OnlyFans offers subscribers n*de images and videos of her performing s*x acts.
Who is OF and Instagram model Ari Kytsya, new L’Oréal Urban Decay brand ambassador
Kytsya looks set to bring a fresh look into the brand’s “Battle the Bland” campaign, but her work on adult content platforms has caused concerns.
Ari Kytsya appointed as L’Oréal’s new Urban Decay model
Ari Kytsya
Date of birth and age: March 7, 2001 (24 years old)
Place of birth: Seattle, Washington, United States pic.twitter.com/rSDTVY1f2o— Atule (@Atule44) August 10, 2025
L’Oréal-owned cosmetics brand Urban Decay has announced Ari Kytsya as their latest ambassador. The campaign promotes “ditching conformity” and celebrates Kytsya’s “uncensored main character energy.” Urban Decay stated that the move comes as a way of promoting creators who challenge mainstream norms and are boldly embracing Kytsya’s authenticity. The campaign’s TikTok video featuring Kytsya has already surpassed 18.7 million views.
Backlash from netizens
Unsurprisingly, the new appointment has sparked all kinds of controversy, as critics raise concerns about L’Oréal’s ethical standards and the mainstreaming of adult content creators. Penny East, who is the CEO of the UK’s Fawcett Society, expressed her worry that associating with O*lyF*ns stars like Kytsya could glamorize an industry that promotes explicit content. Some netizens even argued that the move conflicts with L’Oréal’s own “Value Charter,” which calls for influencers to adhere to ethical principles excluding pornographic material.
However, there are some who support Kytsya and the campaign while praising her openness about the joys and challenges of her work. Despite all the intense backlash, L’Oréal stands by its decision and highlighted Kytsya’s candidness and the campaign’s message of creative freedom.
Ari Kytsya biography
Ari Kytsya, born Ariel Danyluk, is a Ukrainian-Canadian model, influencer, and singer who was born on March 7, 2001, in Seattle, Washington. She initially stated gaining attention with travel, swimwear, and beauty content, which she posts regularly on Instagram and TikTok. She has since built a substantial following with her charismatic and relatable style. She is represented by The Angel Agency, and Kytsya has modeled for brands like Boutine Los Angeles. Aside from modelling, she also creates music with her sisters, and openly promotes her adult content on On*yF*ns.
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Age and height
Ari Kytsya is currently 24 years old and she has an estimated height of around 5 feet 5 inches (165 cm).
Nationality and ethnicity
Ari Kytsya is an American national who comes from Ukrainian and Canadian descent.
Career
Ari Kytsya has a career spanning social media influencing, modeling, and music. Over the years, she has built her following through lifestyle, beauty, and fashion content on Instagram and TikTok. She achieved her breakthrough after collaborations with fashion brands and a growing recognition as a makeup influencer. Her new addition as Urban Decay’s ambassador represents a milestone in her career, as the move merges traditional beauty marketing with unfiltered adult content creator culture.
Ari Kytsya has an Instagram account with the handle @arikytsya, where she has over 2.5 million followers and 196 posts. Kytsya actively engages with her followers and often shares content related to beauty tutorials, lifestyle posts, and career activities.
